Classic Collection

The Nato strap was first introduced by the British military as the “G10” strap in the 1970s. These straps are tough and durable, they were designed to withstand the rigours of combat and harsh tropical environments. However, those Natos were stiff, rough and had ridges that irritated the skin. 

Having wearer comfort in mind, we adapted the classic Nato to be denser, softer and devoid of any ridges unlike the traditional Nato. This makes the surface of the strap completely smooth (like an automotive seatbelt), while at the same time maintaining the rugged functionality that we see in the traditional Nato. The result, is a rugged strap with classy aesthetics.